Release day, straight to their phone.
You brew something new every few weeks, and the people who would drive across town for it hear about it after it's gone. Wallet gives every guest a branded mobile wallet with your tap list, your releases and their mug club, and it opens from a text at the bar. Free to start.
You brew it on Tuesday. They hear about it after it's gone.
The new release goes up on Instagram, the tap list lives on a board, and the mug club is a spreadsheet and a row of hooks. The guests most likely to show up are the ones you have no direct way to reach.
The chalk-and-hope stack
With Wallet
Watch a first flight become a mug on the wall.
Wallet is built around four stages of the guest lifecycle, each with its own tools and signature color. Tap through them and watch the same wallet turn a guest trying a flight into a member who is there for every release.
No download. No login. Just their wallet.
Scan, tap, or text
A QR on the coaster, a link on the can label, a keyword texted from the bar. Any path opens the wallet.
One SMS code
A single verification text. No email, no password, no account to create. The phone number is the identity.
A wallet built for them
Their club status, points, offers and your releases, every element unique to that one guest.
So Wallet asks for nothing to install. A scan between the second taster and the third, and they hear about the next release before it's on the board.
Watch your wallet become your wallet.
Your label art is the reason people pick your can off the shelf, so the wallet is yours end to end. Set your colors, logo and header, run it on your own domain, and watch every change preview live as you make it.
Every scan is tagged to the place it came from.
Name each opt-in source (the coaster, the flight paddle, the can label) and see which one brings guests back. Offers are tracked from send to redemption, so the release-day text proves itself.
Illustrative example of the campaign funnel view.
Free to start. Grow into the mug club.
Every taproom gets the Visitors stage free: a branded wallet with your tap list, events and story at no cost. From there, each tier unlocks the next stage of the lifecycle and everything beneath it. These are the real Food & Beverage plans, and we package breweries on The Regular.
- Branded mobile wallet + custom QR
- Tap list, events, galleries & quick links
- Link shortener & virtual business card
- SMS opt-in & messaging (1,000 msgs/mo)
- Opt-in keywords & email subscribers
- Live chat with your guests
- Vouchers, promo codes & store credit
- PoS redemption: web & mobile
- Event tickets & campaign calendar
- Membership tiers & points
- Apple & Google Wallet passes
- White-label domain, API & premium SLA
Start free today. The mug club itself lives on VIP Table, and you can grow into it one stage at a time.
Wallet enhances your taproom; it doesn't replace it.
Layer guest engagement on top of the register and tools you already run. Redemption works from a browser or a phone at the bar, no new hardware.
Put your brewery in every guest's pocket.
Your branded wallet is free to launch and takes minutes to set up. Put the QR on the coasters, post this week's tap list, and grow into the mug club when you're ready.
Start free